THE SCIENCE OF SHOPPING
29 OCTOBER 2018
CONRAD MANILA, Seaside Boulevard, Coral Way, Pasay
Best-selling author of
This year, we are bringing you Paco Underhill - one of the world's foremost shopping anthropologists, and regarded by many as the founder of the science of shopping. As the retail landscape undergoes massive changes brought about by new channels and a more empowered generation of shoppers, brands need to elevate their strategies to stand out in a competitive retail landscape.
At the PANA Brand Master sessions, learn straight from world-renowned experts in brand building in an intensive full-day conference.
ABOUT THE MENTOR
"I had the honor to have him speak to my Business Of Fashion graduate students at Rutgers Business School. His session has transformed how students look at retail shop and think differently on how to create a better environment for people to buy." - Ginger King, Rutgers University
"What do women want? A man who gets it. Meet the wise, witty, and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains."
- Christine Lehner, Author of What to Wear to See the Pope
What you will learn
What makes shoppers tick? Deep-dive into the shopper psyche, guided by the person who pioneered retail anthropology. Understand not just why people shop but how they shop and behave in-store.
In-store strategies that drive sales. Purchase decisions are strongly impacted by in-store factors - from store layouts, package designs, to merchandising.
Updated research findings from Paco's global work on shopper marketing, spanning thousands of retail stores in different formats, and including insights on eCommerce.
8:00AM - Registration
9:30AM - Opening Remarks
10:00AM - Evolution of the Science of Shopping - Paco Underhill
11.30AM - Bio Break
12:00PM - Question and Answer
12:15PM - Lunch
2:00PM - Learning from Emerging Markets - Case Studies - Paco Underhill
3:30PM - Question and answer
4:00PM - Tying in the day to the Philippine market
4:30PM - Pictures and selfies / Book signing
Get the best rate by registering early!
October 15- 29
For group discounts, contact us at firstname.lastname@example.org
July - August 15
(For PANA Members)
August 15-October 15
Reserve your slot now.
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